Welcoming
Diederik Pen to LiveDifferent’s Board of Directors
We are thrilled to announce that Diederik Pen, President of WestJet Airlines & WestJet Group COO, has joined LiveDifferent’s Board of Directors.
As a leader of Canada’s most respected airline and a champion for LiveDifferent’s causes, Diederik brings a wealth of leadership experience, compassion, and a deep commitment to community impact.
Diederik’s connection to LiveDifferent began in November 2024, when he and his wife, Hiske, joined a group of WestJetters in the Dominican Republic for the annual WestJet LiveDifferent Build. Together, they worked alongside local families and LiveDifferent’s on-the-ground team to construct homes and share life-changing experiences.
The impact of that week continued well beyond the trip. Diederik returned the following spring with his daughter, Vivienne, who chose to explore the Build community as part of a project for her studies in architecture.
It is clear that for Diederik, this work is personal. His heart for people, belief in the power of compassion, and alignment with LiveDifferent’s mission make him an incredible addition to our board.
We are grateful to have Diederik join the LiveDifferent team and look forward to all we will accomplish together in the years ahead.
Find out more about LiveDifferent’s partnership with WestJet and the impact it continues to make.