WestJet and LiveDifferent join for a Christmas Miracle
If you’re reading this, you’ve likely already seen WestJet’s Spirit of Giving video. (If you haven’t had a chance to view it yet, take a moment to watch it below. It’s inspiring, heartfelt, and might just bring up some tears of joy!)
First of all, we’d like to say that LiveDifferent is extremely grateful for the many years of partnership we’ve had with WestJet as their first international Community Investment charity. Over the years, they’ve made a tangible difference by engaging over 200 of their own employees on LiveDifferent Builds in the Dominican Republic, and through their gifts of flight that help our staff administer our international programs. We’re very excited to continue with WestJet in their commitment to us and to the communities we work in for many years to come.
It was this commitment that led to WestJet’s decision to share the Christmas spirit with the community of Nuevo Renacer in a way they will never forget.
“The WestJet holiday video has become a tradition for us, an opportunity for WestJetters to enrich lives through our fun and caring culture,” said Bob Cummings, WestJet Executive Vice-President, Sales Marketing and Guest Experience. “Having shared the holiday spirit last year with our guests in Toronto, Hamilton and Calgary, as well as with the millions people around the world who watched the video, we decided to celebrate Christmas this year with a community that is near and dear to our hearts.”
In addition, since WestJet expected some questions regarding their partnership with LiveDifferent, as well as how they choose Nuevo Renacer as the setting for this year’s “Christmas Miracle”, they put together this behind-the-scenes video.
We at LiveDifferent love the heart behind WestJet’s Christmas Miracle, and we couldn’t be more proud of how they connected with the local community in a way that was humble, caring, and respectful. By consulting directly with the community leaders to identify the families and individuals who had the greatest need, WestJet’s community investment team ensured that those who really were wishing for a miracle this Christmas actually received one. In addition, by hosting their Winter Wonderland Party, and gifting the community with a safe, accessible playground, WestJet provided a way for all of the residents of Nuevo Renacer to benefit from this year’s Christmas Miracle.
In the words of LiveDifferent’s Executive Director, Charles Roberts:
“Bringing the spirit of Christmas to this community was an extraordinary idea that took extraordinary effort. WestJet’s genuine desire to enrich the lives of those in the WestJet world extends to this community too. Providing a memorable and fun experience that celebrates the spirit of Christmas with no strings attached, is something that WestJet did with excellence and careful consideration. We are thrilled to have a partner who shares a deep conviction to value and care for people as their first priority.”
If you’re interested in joining LiveDifferent on a trip to the Dominican Republic, or to any of our host countries, Click Here